Curriculum

FIGHT PROMOTER UNIVERSITY VIII - The Hotel Hanford, Costa Mesa, California  |  April 10-13, 2012

Tuesday, April 10th

11:00am – 1:00pm FPU VIII Check In & Meal – Outside Summit Ballroom

1:00pm – 5:00pm Opening Session – Summit Ballroom

  • Welcome – Roy Englebrecht
  • Student Intros – 30 seconds on why attending FPU
  • FPU VIII Procedures

The 10 Commandants to Being A Fight Promoter

Roy Englebrecht

Creating A Blueprint For Your Promotions Company

  • Roy Englebrecht
  • What Does It Cost
  • Choosing The Right Venue
  • Is Your Market Ready
  • What Can You Make
  • What Can You Lose
  • Creating Your Budget

Marketing/Adverting/Promoting Fight Shows

Roy Englebrecht, of Roy Englebrecht Promotions

  • What To Spend
  • Who Are You Trying To Reach
  • Database Marketing
  • Name Capturing
  • Who You Put On Your Show

5:00pm – 5:30pm Classroom Session – Summit Ballroom

  • Opening Session Keynote Speaker
  • TBA

Wednesday, April 11th

9:00am – 11:00am Classroom Session – Summit Ballroom

  • Pricing and Selling Boxing and MMA Show Tickets
  • Roy Englebrecht, of Roy Englebrecht Promotions
  • Remember Who You Are When You Price
  • Selling Seats or Tables – Which Is Better
  • Season Seat And Group Sales Strategies
  • Selling On The Web

Perks – Perks – More Perks

11:00am – Noon Classroom Session – Summit Ballroom

  • Publicity & Public Relations
  • Jeff Sherwood – Founder Sherdog.com
  • Monica Sears - PR Director for Golden Boy Promotions
  • Print vs Web
  • Selling An Angle
  • What The Media Needs In Advance
  • Creating A Story
  • Coverage At Your Show

Noon – 1:30pm  Lunch

1:30pm – 3:00pm Classroom Session – Summit Ballroom

  • Building A Fight Promotions Company
  • Richard Schafer – CEO of Golden Boy Promotions

3:30-5:00pm Summit Ballroom

  • Official Fight Club OC Weigh In Procedures -

Making It Special – And Doing It Right!
Roy Englebrecht

5:15 – 6:30pm The Hangar at the OC Fair &Event Center

  • Setting Up Your Venue
  • Roy Englebrecht and Drew Englebrecht
 

Thursday, April 12th

9:00am – 11:00am Classroom Session – Summit Ballroom

  • Sponsorships and Other Revenue Sources
  • Roy Englebrecht
  • What Inventory You Have To Sell
  • Pricing Your Sponsorships Correctly
  • Non Traditional Sponsorship Opportunities
  • Outside Vendor Revenue

11:00 am – 12:00pm Classroom Session – Summit Ballroom

  • Working With Your State Athletic Commission
  • Either George Dodd, Executive Office of California State Athletic Commission or Marc Ratner, Vice  President for the UFC

12:30pm Lunch

1:30pm – 2:30pm Classroom Session – Summit Ballroom

2:30pm – 3:30pm Classroom Session – Summit Ballroom

  • Matchmaking – The Most Important Job Of All
  • Mel Valenzuela- Roy Englebrecht Promotions MMA Matchmaker
  • Whit Haydon- Roy Englebrecht Promotions Boxing Matchmaker
  • A Ticketing System That Are Right For You
  • Drew Englebrecht – Marketing and Operations Manager for Roy Englebrecht Promotions

4:30pm FPU VIII Students leave for The Hangar and Fight Club OC Show

5:15pm FPU VIII Students issued walkie talkies and assigned show
responsibilities

6:30pm Doors open for Fight Club OC show
FPU VIII Students in place

7:30pm Fight Club OC show begins

Friday, April 13th

9:00 am – 10:00pm  Classroom Session – Summit Ballroom

  • Review and Critique of Fight Club OC show

10:00 am – 10:30am Classroom Session – Summit Ballroom

  • The Importance of your Website
  • Stuart Shanahan - Roy Englebrecht Promotions webmaster

10:30am – 11:30am Classroom Session – Summit Ballroom

  • Boxing & MMA Roundtable – Dealing with fighters agents, other promoters
  • Guest Speaker – MMA
  • Guest Speaker – MMA
  • Guest Speaker – Boxing
  • Guest Speaker – Boxing

11:30 – Noon Classroom Session – Summit Ballroom

  • Amateur MMA Promotions – What It’s About
  • Jeremy Lappen – CEO of California Amateur MMA

Noon – 12:30pm  Classroom Session – Summit Ballroom

  • Commencement Speaker – TBA
  • Graduation Ceremony and Awarding of MBA Certificates

12:30pm Fight Promoter University VIII Concludes – Go Knock’em Out!