FIGHT PROMOTER UNIVERSITY VII

Irvine Marriott Hotel, Irvine, California

August 3-6, 2010

 

Tuesday, August 3

 

11:30am – Noon            FPU VII Check In – Catalina Room

 

Noon – 3:00pm             Lunch and Opening Session – Catalina Room

·        Welcome - FPU Procedures – Student Introductions

Ø     Roy Englebrecht

·        The 10 Commandants To Being A Fight Promoter

Ø     Roy Englebrecht

·        Creating A Blueprint For Your Promotions Company

Ø     Roy Englebrecht 

v     What Does It Cost

v     Choosing The Right Venue

v     Is Your Market Ready

v     What Can You Make

v     What Can You Lose

v     Creating Your Budget

·        Marketing/Adverting/Promoting Fight Shows

Ø     Roy Englebrecht, of Roy Englebrecht Promotions

v     What To Spend

v     Who Are You Trying To Reach

v     Database Marketing

v     Name Capturing

v     Who You Put On Your Show

 

3:00pm – 5:00pm            Classroom Session – Catalina Room

·        Being A New Promoter and What To Expect

Ø     Former FPU graduates tell their stories

 

5:00-5:30pm                            Classroom Session – Catalina Room

·        Opening Day Featured Speaker

Ø     Scott Coker – Founder and CEO of StrikeForce

                    

Wednesday, August 4

 

7:30am – 8:45am                 Breakfast – Elements

 

9:00am – 11:00am               Classroom Session – Catalina Room

 

·        Pricing and Selling Boxing and MMA Show Tickets 

Ø     Roy Englebrecht, of Roy Englebrecht Promotions

v     Remember Who You Are When You Price

v     Selling Seats or Tables – Which Is Better

v     Season Seat And Group Sales Strategies

v     Selling On The Web

Perks – Perks – More Perks

 

 

11:00am – Noon                   Classroom Session – Catalina Room       

·        Publicity & Public Relations

Ø     Loretta Hunt – News Director, Sherdog.com

Ø     Carlos Arias – Fight Writer – OC Register

v     Print vs Web

v     Selling An Angle

v     What The Media Needs In Advance

v     Creating A Story

v     Coverage At Your Show

 

Noon – 1:30pm                     Lunch

 

1:30pm – 3:00pm                 Classroom Session – Catalina Room

·        Building A Fight Promotions Company

Ø     Richard Schafer – CEO of Golden Boy Promotions

 

3:00-5:00pm                                     Catalina Room

·        Official Battle In The Ballroom Weigh In Procedures –

Making It Special - And Doing It Right!

Roy Englebrecht

 

5:00 – 6:00pm                      Classroom Session – Catalina Room

·        Working With Managers – The Good and the Bad

Ø     Frank Espinoza – Manager of four World Champions

Thursday, August 5

 

7:30 am – 8:45 am               Breakfast – Elements

 

9:00am – 11:00am               Classroom Session – Catalina Room

·        Sponsorships and Other Revenue Sources

Ø     Roy Englebrecht & Bruce Binkow of Golden Boy Promotions 

v     What Inventory You Have To Sell

v     Pricing Your Sponsorships Correctly

v     Non Traditional Sponsorship Opportunities

v     Outside Vendor Revenue

 

11:00 am – 12:30pm                        Laboratory Session – Grand Ballroom

·        Setting Up and Dressing Your Venue

Ø     Roy Englebrecht

v     Ring Placement and Chair Placement

v     Operations – Operations - Operations

v     Staffing Your Event – You Can Never Have Enough

v     Practice Staff Responsibilities At Show

 

12:30pm                                Lunch            

           

1:30pm – 2:30pm                 Classroom Session – Catalina Room

·        Matchmaking – The Most Important Job Of All

Ø      Alex Campanovo – Thompson Boxing - Boxing

 Ø     Arnold Berber – Roy Englebrecht Events - MMA

 

2:30pm – 3:30pm                 Classroom Session – Catalina Room

·        Amateur MMA Show – Do They Work, Can You Be

                                                      Profitable

Ø     Jeremy Lappen – CEO of CAMO

 

4:30pm – 5:30pm                 Free Time

 

5:45pm                                   FPU VII Students issued walkie talkies and assigned show

          responsibilities                                  

 

6:30pm                                   Doors open for Battle In The Ballroom show, FPU VII

                                                 in place

 

7:30pm                                   Battle In The Ballroom show begins

 

 

Friday, August 6

 

7:30 am – 8:45 am               Buffet Breakfast - Elements

 

9:00 am – 9:30pm                Classroom Session – Catalina Room 

·        Review and Critique of Battle In The Ballroom show

 

9:30 am – 10:15am              Classroom Session – Catalina Room

·        Working With Your State Athletic Commission

Ø     Dean Lohuis – Former Chief Inspector – California Athletic Commission

 

10:15am – 10:45am             Classroom Session – CatalinaRoom                 

·        The Importance of Your Website – A Must Have!

Ø     Thomas Nordstrom – Roy Englebrecht Events Webmaster

 

10:45am – 11:30am             Classroom Session – Catalina Room

·        Netcast Your Shows – The Time and Technology is Now!

Ø     Brian Arrowood – Director of Sales –

       Pathfinder Digital TV

                       

11:30am – Noon                   Classroom Session – Catalina Room                   

·        Graduation Ceremony and Awarding of MBA Certificates

Ø     Bruce Trampler – Head Matchmaker at Top Rank

 

Noon                                      Fight Promoter University Concludes – Go Knock’em Out!