Curriculum
FIGHT PROMOTER UNIVERSITY VIII - The Hotel Hanford, Costa Mesa, California | April 10-13, 2012
Tuesday, April 10th
11:00am – 1:00pm FPU VIII Check In & Meal – Outside Summit Ballroom
1:00pm – 5:00pm Opening Session – Summit Ballroom
- Welcome – Roy Englebrecht
- Student Intros – 30 seconds on why attending FPU
- FPU VIII Procedures
The 10 Commandants to Being A Fight Promoter
Roy Englebrecht
Creating A Blueprint For Your Promotions Company
- Roy Englebrecht
- What Does It Cost
- Choosing The Right Venue
- Is Your Market Ready
- What Can You Make
- What Can You Lose
- Creating Your Budget
Marketing/Adverting/Promoting Fight Shows
Roy Englebrecht, of Roy Englebrecht Promotions
- What To Spend
- Who Are You Trying To Reach
- Database Marketing
- Name Capturing
- Who You Put On Your Show
5:00pm – 5:30pm Classroom Session – Summit Ballroom
- Opening Session Keynote Speaker
- TBA
Wednesday, April 11th
9:00am – 11:00am Classroom Session – Summit Ballroom
- Pricing and Selling Boxing and MMA Show Tickets
- Roy Englebrecht, of Roy Englebrecht Promotions
- Remember Who You Are When You Price
- Selling Seats or Tables – Which Is Better
- Season Seat And Group Sales Strategies
- Selling On The Web
Perks – Perks – More Perks
11:00am – Noon Classroom Session – Summit Ballroom
- Publicity & Public Relations
- Jeff Sherwood – Founder Sherdog.com
- Monica Sears - PR Director for Golden Boy Promotions
- Print vs Web
- Selling An Angle
- What The Media Needs In Advance
- Creating A Story
- Coverage At Your Show
Noon – 1:30pm Lunch
1:30pm – 3:00pm Classroom Session – Summit Ballroom
- Building A Fight Promotions Company
- Richard Schafer – CEO of Golden Boy Promotions
3:30-5:00pm Summit Ballroom
- Official Fight Club OC Weigh In Procedures -
Making It Special – And Doing It Right!
Roy Englebrecht
5:15 – 6:30pm The Hangar at the OC Fair &Event Center
- Setting Up Your Venue
- Roy Englebrecht and Drew Englebrecht
Thursday, April 12th
9:00am – 11:00am Classroom Session – Summit Ballroom
- Sponsorships and Other Revenue Sources
- Roy Englebrecht
- What Inventory You Have To Sell
- Pricing Your Sponsorships Correctly
- Non Traditional Sponsorship Opportunities
- Outside Vendor Revenue
11:00 am – 12:00pm Classroom Session – Summit Ballroom
- Working With Your State Athletic Commission
- Either George Dodd, Executive Office of California State Athletic Commission or Marc Ratner, Vice President for the UFC
12:30pm Lunch
1:30pm – 2:30pm Classroom Session – Summit Ballroom
2:30pm – 3:30pm Classroom Session – Summit Ballroom
- Matchmaking – The Most Important Job Of All
- Mel Valenzuela- Roy Englebrecht Promotions MMA Matchmaker
- Whit Haydon- Roy Englebrecht Promotions Boxing Matchmaker
- A Ticketing System That Are Right For You
- Drew Englebrecht – Marketing and Operations Manager for Roy Englebrecht Promotions
4:30pm FPU VIII Students leave for The Hangar and Fight Club OC Show
5:15pm FPU VIII Students issued walkie talkies and assigned show
responsibilities
6:30pm Doors open for Fight Club OC show
FPU VIII Students in place
7:30pm Fight Club OC show begins
Friday, April 13th
9:00 am – 10:00pm Classroom Session – Summit Ballroom
- Review and Critique of Fight Club OC show
10:00 am – 10:30am Classroom Session – Summit Ballroom
- The Importance of your Website
- Stuart Shanahan - Roy Englebrecht Promotions webmaster
10:30am – 11:30am Classroom Session – Summit Ballroom
- Boxing & MMA Roundtable – Dealing with fighters agents, other promoters
- Guest Speaker – MMA
- Guest Speaker – MMA
- Guest Speaker – Boxing
- Guest Speaker – Boxing
11:30 – Noon Classroom Session – Summit Ballroom
- Amateur MMA Promotions – What It’s About
- Jeremy Lappen – CEO of California Amateur MMA
Noon – 12:30pm Classroom Session – Summit Ballroom
- Commencement Speaker – TBA
- Graduation Ceremony and Awarding of MBA Certificates
12:30pm Fight Promoter University VIII Concludes – Go Knock’em Out!

