FIGHT PROMOTER UNIVERSITY X
Atrium Hotel, Irvine, Ca
December 3 – 6, 2014

Wednesday, December 3rd

9:30 – 10:00am FPU X Check In – Outside Hibiscus Room
10:00am – 10:30am Opening Address by VIP Guest Speaker
10:30am – Noon

Opening Session – Board Room

  • Welcome – Roy Englebrecht

    • Student Intros – 60 seconds on why at FPU
    • FPU X Procedures
  • The 10 Commandants to Being A Fight Promoter

    • Roy Englebrecht
  • Creating A Blueprint For Your Promotions Company

    • Roy Englebrecht

      • What Does It Cost
      • Choosing The Right Venue
      • Is Your Market Ready
      • What Can You Make
      • What Can You Lose
      • Creating Your Budget
Noon – 1:00pm Lunch
1:00pm – 2:00pm Classroom Session

  • Being a New Promoter and What To Expect

    • Steve Bash – President of Bash Boxing
2:00pm – 3:00pm

Classroom Session

  • One Option is Amateur Mixed Martial Arts

    • JT Steele – President of CAMO
3:30pm – 5:00pm

Leave for The Hangar

  • Official Fight Club OC Weigh In & Procedures

    • Making It Special and Doing It Right

 

Thursday, December 4th

9:00am – 11:00am

Classroom Session

  • Pricing and Selling Boxing and MMA Show Tickets

    • Roy Englebrecht, of Roy Englebrecht Promotions

      • Remember Who You Are When You Price
      • Selling Seats or Tables – Which Is Better
      • Season Seat And Group Sales Strategies
      • Selling On The Web
      • Perks – Perks – More Perks
11:00am – 12:00pm

Classroom Session

  • Sponsorships and Other Revenue Sources

    • Alli Mars – VP at Mars MediaFamily
    • Roy Englebrecht
12:00pm - 1:00pm Lunch
1:00pm – 1:45pm

Classroom Session

  • Publicity & Public Relations

    • Jeff Sherwood – Founder of Sherdog.com
    • Karl Frietag – Founder of Fightnews.com

      • Print vs Web
      • Selling An Angle
      • What The Media Needs In Advance
      • Creating A Story
      • Coverage At Your Show
1:45pm – 3:00pm

Classroom Session

  • Marketing/Advertising/Promoting Fight Shows

    • Roy Englebrecht
    • Bruce Binkow – Former CMO at Golden Boy

      • Who Are You Trying To Reach
      • What Should You Spend
      • Social Media
      • Can You Trade For It
      • Database Marketing/Name Capturing
      • Who Do You Put On Your Shows
3:30pm Leave for The Hangar or RFA Official Weigh In
4:00pm – 5:00pm

The Hangar at OC Fair & Event Center

  • Setting Up Your Venue
6:30pm Fight Club OC show in The Hangar doors open
7:30pm Fight Club OC Show Production begins

Friday, December 5th

9:30am – 10:00am Classroom Session

  • Review Last Night’s Fight Club OC Boxing Show
10:00am – 11:00am

Classroom Session

  • Working With Your State Athletic Commission
    • Andy Foster – Executive Officer of California State Athletic Commission
11:00am – Noon Classroom Session

  • Matchmaking – Boxing and Mixed Martial
    • Whit Haydon– Roy Englebrecht Promo – Boxing
    • Mel Valenzuela – Roy Englebrecht Promo – MMA
Noon – 1:00pm Lunch
1:00pm – 2:00pm Classroom Session

  • The Importance of Your Website & Social Media
    • Drew Englebrecht – VP at Fight Club OC
2:00pm – 3:00pm

Classroom Session

  • Different Show Venues – What Makes Sense
    • Howard Sandler – OC Fair & Event Center
    • Adam Millar –The Grove of Anaheim
3:30pm Leave for The Hangar
4:00pm – 10:00pm RFA mixed martial arts show broadcast live on AXS TV

Saturday, December 6th

9:30am – 10:00am

Classroom Session

    • Review last night’s MMA show
10:00am – 11:00am

Classroom Session

  • Special Roundtable Question & Answer Session

    • Big John McCarthy – MMA referee
    • Jack Reiss – Boxing Referee
    • Ken Pavia – MMA agent
    • Ed Soares – MMA promoter
    • Alex Campanovo – Boxing promoter
11:00am – 11:15am

Classroom Session

  • Commencement Address

    • VIP Guest Speaker
11:15am – 11:30pm FPU X Graduation Ceremony and awarding of MBA’s
2:00pm – 3:00pm

Classroom Session

  • Different Show Venues – What Makes Sense

    • Howard Sandler – OC Fair & Event Center
    • Adam Millar –The Grove of Anaheim
3:30pm Leave for The Hangar
4:00pm – 10:00pm RFA mixed martial arts show broadcast live on AXS TV