FIGHT PROMOTER UNIVERSITY X
Atrium Hotel, Irvine, Ca
December 3 – 6, 2014

 

 

 

Wednesday, December 3rd

9:30 – 10:00am FPU X Check In – Outside Hibiscus Room
9:30am – 11:30am Opening Session – Hybiscus Room – Welcome – Roy Englebrecht – CEO of Roy Englebrecht Promotions

      • Student Intros – 30 seconds on why at FPU

      • FPU X Procedures

    • The 10 Commandants to Being A Fight Promoter

      Roy Englebrecht – CEO of Roy Englebrecht Promotions

    • Creating A Blueprint For Your Promotions Company

    • What Does It Cost

    • Choosing The Right Venue

    • Is Your Market Ready

    • What Can You Make

    • What Can You Lose

    • Creating Your Budget

11:30am – Noon
  • Classroom Session – Monarch
  • Being A New Promoter and What To Expect

    Speaker TBA

1:00pm – 2:00pm
    • Classroom Session – Monarch
    • Amateur MMA – An Option To Start

      JT Steele – President of Calif Amateur MMA

2:15pm - 3:30pm
  • Classroom Session – Monarch
  • Setting Up Your Venue – Class at The Hangar

3:30pm – 5:00pm

       Official Fight Club OC Weigh In & Procedures – Making It Special

 

Thursday, December 5th

7:30am – 8:45am Breakfast
9:00am – 11:00am
  • Classroom Session – Monarch Ballroom
  • Pricing and Selling Boxing and MMA Show Tickets

    • Roy Englebrecht – CEO of Roy Englebrecht Promotions

    • Remember Who You Are When You Price

    • Selling Seats or Tables – Which Is Better

    • Season Seat And Group Sales Strategies

    • Selling On The Web

    • Perks – Perks – More Perks

11:00am – 12:30pm

   Sponsorships and Other Show Revenue

    Andy Mars – CEO of Mars Media Family

12:30pm - 1:30pm Lunch
1:30pm – 2:30pm
      Classroom Session – Monarch Ballroom

Publicity & Public Relations

  • Jeff Sherwood – Editor and Founder of Sherdog.com

  • Steve Kim – Maxboxing Editor

  • Print vs Web

  • Selling An Angle

  • What The Media Needs In Advance

  • Creating A Story

  • Coverage At Your Show

2:30pm – 4:30pm
  • Classroom Session – Monarch Ballroom
  • Marketing/Advertising/Promoting Fight Shows

    • Andrew Ebel – Former VP Strikeforce

    • Roy Englebrecht – CEO of Roy Englebrecht Promotions

    • Who Are You Trying To Reach

    • What Should You Spend

    • Social Media

    • Can You Trade For It

    • Database Marketing/Name Capturing

    • Who Do You Put On Your Shows

5:00pm

     Leave for The Hangar – Meet in Lobby take Shuttles

7:30pm

Fight Club OC Show

 

Friday, December 6th

7:30 am – 9:15 am Breakfast
9:30am – 10:00am
  • Classroom Session – Monarch Ballroom
  • Review Last Night’s Fight Club OC Show

10:00am – 11:00am Classroom Session – Promenade Ballroom

Working With Your State Athletic Commission

  • Andy Foster – Executive Director of California State Athletic Commission

11:00am – Noon
  • Classroom Session – Monarch Ballroom
  • Matchmaking – Boxing and Mixed Martial

    • Whit Haydon – Roy Englebrecht Promo – Boxing

    • Mel Valenzuela – Roy Englebrecht Promo – MMA

Noon         Working Lunch Provided
Noon – 1:00pm
  • Classroom Session – Monarch Ballroom
  • The Importance of Your Website and Social Media

    • Drew Englebrecht – VP of Roy Englebrecht Promotions

1:00pm – 2:00pm
  • Classroom Session – Monarch Ballroom
  • Different Show Venue and Other Revenue Sources

    • Roy Englebrecht – CEO of Roy Englebrecht Promotions

    • Adam Millar – The Grove of Anaheim

    • Bobby Shoemaker – Irvine Marriott

2:00pm – 2:15pm
  • Commencement Speaker – TBA

2:15pm – 2:30pm

    Graduation and Awarding of MBA Degrees