FIGHT PROMOTER UNIVERSITY VII

Irvine Marriott Hotel, Irvine, California

August 3-6, 2010

Tuesday, August 3

1:00pm - 2:00pm  FPU VII Check In - Catalina Room

2:00pm - 4:30pm Opening Session - Catalina Room

Welcome - FPU Procedures - Student Introductions

Roy Englebrecht

- The 10 Commandants To Being A Fight Promoter

Roy Englebrecht

- Creating A Blueprint For Your Promotions Company

Roy Englebrecht 

- What Does It Cost

- Choosing The Right Venue

- Is Your Market Ready

- What Can You Make

- What Can You Lose

- Creating Your Budget

- Marketing/Adverting/Promoting Fight Shows

Roy Englebrecht, of Roy Englebrecht Promotions

- What To Spend

- Who Are You Trying To Reach

- Database Marketing

- Name Capturing

- Who You Put On Your Show

4:30pm - 5:30pm     Classroom Session - Catalina Room

- Being A New Promoter and What To Expect

Former FPU graduates tell their stories

5:30pm-6:00pm Classroom Session - Catalina Room

- Opening Day Featured Speaker

Scott Coker - Founder and CEO of StrikeForce

Wednesday, August 4

7:30am - 8:45am Breakfast - Elements

9:00am - 11:00am Classroom Session - Catalina Room

- Pricing and Selling Boxing and MMA Show Tickets 

Roy Englebrecht, of Roy Englebrecht Promotions

- Remember Who You Are When You Price

- Selling Seats or Tables - Which Is Better

- Season Seat And Group Sales Strategies

- Selling On The Web

Perks - Perks - More Perks

11:00am - Noon Classroom Session - Catalina Room

- Publicity & Public Relations

Loretta Hunt - News Director, Sherdog.com
Carlos Arias - Fight Writer - OC Register

- Print vs Web

- Selling An Angle

- What The Media Needs In Advance

- Creating A Story

- Coverage At Your Show

 Noon - 1:30pm Lunch

1:30pm - 3:00pm Classroom Session - Catalina Room

- Building A Fight Promotions Company

Richard Schafer - CEO of Golden Boy Promotions

3:00-5:00pm Catalina Room

- Official Battle In The Ballroom Weigh In Procedures

- Making It Special - And Doing It Right!

Roy Englebrecht

5:00 - 6:00pm  Classroom Session - Catalina Room

- Working With Your State Athletic Commission

Dean Lohuis -Former Chief Inspector in California

Thursday, August 5

7:30am - 8:45am Breakfast - Elements

9:00am - 11:00am Classroom Session - Catalina Room

- Sponsorships and Other Revenue Sources

Roy Englebrecht & Bruce Binkow of Golden Boy Promotions

- What Inventory You Have To Sell

- Pricing Your Sponsorships Correctly

- Non Traditional Sponsorship Opportunities

- Outside Vendor Revenue

11:00am - 12:30pm Laboratory Session - Grand Ballroom

- Setting Up and Dressing Your Venue

Roy Englebrecht

- Ring Placement and Chair Placement

- Operations - Operations - Operations

- Staffing Your Event - You Can Never Have Enough

- Practice Staff Responsibilities At Show

12:30pm Lunch

1:30pm - 2:30pm Classroom Session - Catalina Room

- Matchmaking - The Most Important Job Of All

Alex Campanovo - Thompson Boxing - Boxing
Arnold Berber - Roy Englebrecht Events - MMA

2:30pm - 3:30pm Classroom Session - Catalina Room

- Amateur MMA Show - Do They Work, Can You Be

Profitable

Jeremy Lappen - CEO of CAMO

4:30pm - 5:30pm Free Time

5:45pm FPU VII Students issued walkie talkies and assigned show responsibilities

6:30pm Doors open for Battle In The Ballroom show, FPU VII in place

7:30pm Battle In The Ballroom show begins

Friday, August 6

7:30am - 8:45am Buffet Breakfast - Elements

9:00am - 9:30pm Classroom Session - Catalina Room 

- Review and Critique of Battle In The Ballroom show

9:30am - 11:00am SPECIAL Classroom Session - Catalina Room

- Boxing & Mixed Martial Arts Roundtable Discussion

Jeff Clark - MMA
John McCarthy - MMA
Ken Pavia - MMA
David Itskowitch - Boxing
Frank Espinoza - Boxing
Ben Lira - Boxing

11:00am - 11:30am Classroom Session - Catalina Room

- The Importance of Your Website - A Must Have!

Thomas Nordstrom - Roy Englebrecht Promotions Webmaster

11:30am - 12:00pm Classroom Session - Catalina Room   

- Graduation Ceremony and Awarding of MBA Certificates

Bruce Trampler - Head Matchmaker at Top Rank

12 Noon Fight Promoter University VII Concludes - Go Knock’em Out!